Print Media should be Free

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*picture borrowed from wired.com

As I was browsing through the latest (printed) issue of WIRED magazine, it got me thinking- why did it I even pay for this?

Once in a while, especially after a long day at work, where I stare into a monitor all day, I come home and all I want to really do is get unplugged. I don’t wanna see any electronics, just be analog.

On Sunday, I went to a bookstore and bought the latest issue of WIRED. WIRED, according to Wikipedia “is a full-color monthly American magazine, published in both print and online editions, that reports on how emerging technologies affect culture, the economy and politics.”

So today I felt like I needed to be unplugged and I reached out for the magazine. I was flipping through pages, read some interesting articles like this one http://goo.gl/ekIKpX and looked at some printed ads. Now that I work in Marketing, I can definitely appreciate all the work and creativity that goes into them, so unlike many other readers out there, I look at them in greater detail.

But even I was able to notice that the ratio of ads-to-written content was almost 50:50, in fact if I counted it one by one, there would probably be more ads than content. So that got me thinking: Why would I pay for this?

Unpaid videos online usually have commercials and banners attached them and that is completely fine. People who make these videos have to make money somehow too. But it is very, very rare to see commercials on any paid content. Music streaming services, such as Spotify are the same. You have commercials in the free subscription, and no commercials in the paid subscription.

According to this logic, I should be either getting magazines without ads, or magazines with ads, but for free. Maybe this will bring printed media into 21st century.

What do you think?


 
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